Video production company that provides marketers high-quality direct response advertising

Direct Response

Awareness advertising seeks to break through the clutter and to command attention. Direct response, on the other hand, is created to be acted upon.

The distinguishing characteristic of direct response advertising is that it asks the target audience to respond back directly to the advertiser. Usually, this means asking your audience to call a toll free number or to log onto a web site to order. Direct response is completely measurable. At J Russo Productions, we specialize in soliciting responses.

Direct response commercials are typically sixty seconds, although we produce campaigns featuring every length of commercial. You see direct response advertising every day whether you notice or not. And while awareness television spots air when the most number of viewers are watching, direct response commercials air when viewers are fewer, but more likely to respond and place an order. J Russo Productions will build out your DR campaign based on a “formula for selling” we have perfected. Contact us for new perspectives on your DR campaign.

Click here to see samples of our work.