Your one-stop resource for infomercial production, publicity and promotion.

Infomercials

Infomercials are making a comeback and for great reason…they work! Infomercials are truly just a long form advertising vehicle designed to generate leads and sell your product. At its core, direct response advertising is a marketing message that incorporates a “call to action”…infomercials are a long form way to command that action. Infomercials may also provide lead generation and are great for large ticket items where consumers will need a lot of information before making a purchase.

At J Russo Productions, we’ll help you identify the ultimate goal of your infomercial, whether it’s to close a sale, generate a prospect list or even to recruit employees. Our acclaimed script writing team will then develop a thirty minute story to sell your product. In those thirty minutes, we educate and motivate your customers to make a call.

There is a specific formula for success with infomercials and J Russo Productions has mastered it. Please contact us for a meeting so that we may better introduce you to the world of infomercials.

Click here to see samples of our work.